Blvck Sno

The King has arrived. Giovanni Ray better known as Blvck Sno is Weapon X. The perfect concoction of everything needed to create “The People’s Artist”. The Looks, style, charisma, lyrical talent and the wits to put it all together to become a household name. Originating from the music industry hotspot, Atlanta, played a major role in his musical creativity. The ability to see various music styles and genres right in his backyard helped to formulate his own unique sound. From fun and lively to muddy and grungy. Rising up in the new age where access to music, from old school to international, was at the power of his fingertips played a major part in helping him become a diverse machine and finding HIS sound. The formula for a star was always there but it wasn’t until sophomore year that Blvck Sno was truly born. Friendly cyphers and freestyling at lunch made Sno realize the love and passion he had for the art and the heart racing feeling of the ohh’s and ahh’s only made him chase the thrills of making music as a career rather than a hobby even more fulfilling. From then on he always only had one goal in mind ever since that sophomore year in highschool, Make It.