DaNarrator

Levar Shariff Arps, known professionally as **Lavish DaNarrator**, is an acclaimed American rapper and serial entrepreneur with a career rooted in both literary and musical excellence. His journey began in childhood; he had his first piece of poetry published at the age of 11 and later won an essay contest held by welterweight champion Terry Norris, which earned him opportunities to travel before he was even a teenager. Lavish's professional music career took off in 2005 when he signed with Terry Carter and the Heavyweight Records (IAG) subsidiary. In 2009, he founded his own record label, initially named GGC Records, which later evolved into the dynamic **GoGetum Content & Media Group (GGCMG)**. During this time, he worked with Core DJ "DJ Bigg Rich," releasing a series of mixtapes that showcased his creative tenacity to the audience he had built at Heavyweight Records. His impressive discography features collaborations with prominent producers like **DJ Battlecat, J Classic, J Doe & Dae One**, and includes entire projects with **Ebony "Runway Starr" West** (known for "Teach Me How to Dougie"). Lavish has also written for notable kid acts such as **Shaquille "Lil Scooby" Toney (Geffen)** and **Guiness & Tool (Nickelodeon)**, in addition to having records with artists like **Bonecrusher & SquadUp**. A significant portion of his music was produced by West Coast legend **David "Rhythm D" Weldon**, with whom he was introduced at age 17 by DJ Slice Mega (NWA). Along with engineer Brad Knoor (W.O.W Gospel), these mentors were instrumental in molding Lavish into "DaNarrator"—the essential storyteller at the heart of every narrative. Today, Lavish is a social activist artist focused on conveying knowledge of self and detailing the Black experience through his art. He is expanding his international footprint by collaborating with global recording artists and cultivating a unique worldwide sound through his latest imprint, **The Metaphysics Brand**. This new venture is a testament to his commitment to bridging cultural divides and solidifying his position as a global industry influencer.