Puerto Rock

PUERTO ROCKS' BIO From the likes of Quincy Jones & artist Tevin Cambell to Dr. Dre, there has always been an energy that everyone had to tap into. Puerto Rock, an American/Puerto Rican, was raised in the gritty streets of Spanish Harlem in the early '70s, The only son of his father, Poppa Puerto with also only one daughter, Momma Puerto on the other hand gave him 3 siblings, 2 brothers, eldest, Killa who played the most important role in Puerto Rock's life. R.I.P (Candido "Candyman") and one sister. This young man is destined to make a mark in the hip-hop culture. Breakdancing at age 8, (Eunitricity, Utica Ny) making the town news to touring the tri-state area, performing at malls and venues such as Chucky Cheese, JC Penny, State buildings, to Dj's and rapping just a few years later at age 11, (Harlem NY). He rose from doing park jams in NYC with his cousin Dj Bobby Blue (Manhattan Sounds) to the Apollo stage with one of his close friends R.I.P Black Rob. Not only did Puerto Rock become a part of the hip-hop community, but to be the anchor in his family was key to his survival. Offered a record deal at just the age of 14, was a remarkable feat on its own, but to land a major record deal all by himself. Rock Candy Records/B-Boy Records by the CEO Bill Kamara. Puerto Rock is said to have been one of the first to attempt Spanish Rap in the mid-'80s, unfortunately, Puerto Rock had other involvements that he had no other choice to be a part of. DRUGS, selling drugs at the age of 12yrs old led Puerto Rock down a path of time lost. The journey continues for Puerto Rock as he grew into his teenage years in Juvenile detention to as they say graduating into the penitentiary system instead of enrolling in college or being drafted in a sports team. Puerto Rocks Road to the riches was a mere approach to reaching the "American Dream", which only lead to more time in prison. Being done with going in and out of the system for nearly 10 years of his life. 24-year-old Puerto Rock refused to lose. Relocated from NY to NC charlotte to live with his older bro Killa. He ended up linking up with Mark Sparks producer of one of the most iconic songs in hip hop today, Shoop, by Salt-N-Pepa. They put together a project called Kakalaka Raw which Puerto Rock feat on as well and contributed to writing 3 more records on the compilation album. 1995-1996 after being released from the big house wasn't a bad start. No label deals no money, once again haunted him. He connected in 1994-95 with his friend/Lil brother Zah, Fuji/Stingray was the stamp, he was probably one of the biggest Drug dealers in Harlem, to seek another way, and they both began YB (Young Bosses) they teamed up with Superfriends the most respected Dj in the game, Clark Kent, superman himself. Producing songs like Black Phantom, My Bad Bitch and a few more warmed up the drive to continue. Once again, the outside dealings changed everything. Lil bro Zah got sent to Attica for 8yrs plus. (R.I.P ZAH 1/13/2022). Puerto Rock moves to Puerto Rico. On his return from the island, GC was built by Puerto Rock and his other partner Batman Rob. Who took local rappers and put them together to form an alliance? Went on to feature on the biggest Rap show on the planet, -Yo MTV Raps. No deal struck, but a friendship that led him to BADBOY RECORDS. Puerto Rock being from Harlem, Spanish Harlem, and having that imprint in the hood gave him the notoriety he befriended Robert Ross, a/k/a Bacardi Rob later to be known professional as Black Rob. They had their run in the rap game, He gave Black Rob the idea of "WHOA' from the bar structure to the repeated iconic chant WHOA, to the likes of what Black Rob (R.I.P BLACK ROB 4/30/2021), was talking about was really Puerto Rock and His partner's doings, Gotham City for the Ghetto. Puerto Rocks' voice is on the recorded chanting WHOA! you can hear his distinctive deep voice over everyone. 1999 was the time when Puerto Rock signed its first major record deal with Epic/Sony Records. At 27years old he finally felt he made it. Working with likes such as Tevin Cambell prior to the deal to making hits with Black Rob. Recording songs with Teddy Riley, Lisa-Lisa, Cam'ron, Ghost Face Killah, Rae Quan the Chef, Nokio, Ruff Endz, Amel Larrieux just to mention a few. Creating the biggest BUZZ when Puerto Rock became the principal actor in the world's most famous beer commercial Budweiser "Whassup" campaign. Striking more than 9 commercial placements led Puerto Rock to break the record of achievements as a rap artist. Losing his major record deal because of Epic Records' failure to produce rap music led to everyone leaving and epic shutting down. That did not stop from Puerto Rock taking the bull by the horns. From being an icon in the acting industry? A hood star in the Music industry. A trap star in the hood. Puerto Rock Shot to celebrity overnight thanks to the success of the "Whassup" commercials. The campaign ran for over two years, with 12 commercials. The New York Times, Washington Post, Newsweek, Vibe, TV Guide, Entertainment Weekly, The New Yorker, People and Forbes, as well as many other magazines and newspapers across the country, all featured articles about the sensation surrounding the commercials. The Commercial was aired on many national & local television & radio shows, including The Tonight Show, Oprah, Entertainment Tonight, The Today Show, CBS This Morning, Live with Regis and Kathy Lee, The Howard Stern Show, WWF Raw, 48 Hours, Inside Edition, Talk Soup, E! News Daily, VH1's the 25 Greatest, CBS's Super Bowl's Greatest Commercials, TNN's Fame for 15', The 2000 Source Awards, the A&E documentary America's Favorite TV Commercials, and the BBC's television special Best Ads Ever. The commercials were nominated for an Emmy, won the 2000 Grand Clio Award for Best Campaign and Best Commercial, and "Wasabi" won the 2000 Cannes Film Festival Golden Lion Award for Best Commercial in the world. In 2006 The commercial was inducted into the CLIO Hall Of Fame. Lil brother Candido "Candyman" gets murdered in 2003 and life changed again. forward 20 years later Puerto Rock takes another stab at the game but comes from a different angle, INDEPENDENCE. Owning his catalog and having total ownership created another source of energy to continue being a part of the world's most loved and respected culture HIP HOP. After A 15-year break from music and acting due to the loss of his younger brother to murder Puerto Rock has been cooking up new heat and is currently in the process of releasing his 1st official album "Old Harlem". With this project, he looks to tell HIS story the way he lived it. Now signed with new management [Castle Music Group]-NO LONGER ACTIVE- who are also affiliated with Roc Nation. It was in 2016 Puerto Rock and Roze got involved in fashion and designing, custom clothes, and retail. Along with His friend, OnleUS teamed up and went public in 2019 with UA CUSTOMS LLC, uacustoms.com (The United Apparel) All clothes worn in videos are made by Puerto Rock and his team. As of 2020-22, Puerto Rock signed a new distro deal with United Masters to release the music series, "Old Harlem" and "$YAYO-OYAY$1986", also Signed with Symphonic for Video Distribution. Look forward to big things moving from the one and only #PuertoRock. #bio *NEW AS OF LATE 2023 Puerto Rock Co. signed a NEW Distibution deal with AVID the makers of Pro Tools. We are releasing in Stereo and Dolby Atmos versions. So far for the year of 2024 PRCO has released over 100+ records. **8/16/2024 EQ Distro merges with Roc Nation to form Roc Nation Distribution Puerto Rock Co. signs a NEW Distibution deal.