$ource

The rumors of movements in Toronto’s creative breeding ground, also commonly known as “The 6” are true. It is predicted that the Industry will soon be welcoming a new refreshingly branded icon onto its list of recent successors.   Since Toronto’s recently been internationally recognized due to the epic success of Drake & The Weeknd’s OVO & XO Branding. This has created a rapidly expanding limelight on the city’s international influence in the Arts and Entertainment Industry. The recent popularity has also created an extreme wave of sheep artists that are promoting a specific image, style just to “jump on the bandwagon” of the city’s recent success.  Artists Lacking passion and even basic skill are multiplying like sheep.      $ource has developed himself as individual representing a refreshing lifestyle brand. This Black Sheep has arrived to stray from the herd in the hopes of breaking out of the bland trend that’s been forming in Toronto’s Entertainment Industry. The extreme lack of originality has created an open opportunity for $ource’s New Breed Lifestyle Brand to promote bringing back the passion & individuality in art form and to send out messages containing substance. $ource is highly focused on being involved in all platforms within the International Entertainment Industry and has the potential and intention of being a highly influential icon in the near future.