YD Hendrix

"YD Hendrix" is a popular streetwear designer/creative director, born and raised in Harlem, NY. Hendrix gained vast popularity in mid 2017 when she released her first single & visual, "So Turn Up" The success of the single & visual, along with co-signs from rap artist Maino & Power 105.1 radio personality Angela Yee, set the tone for Hendrix's buzz . In 2018, YD designed streetwear To promote her HipHop entity & the apparel QUICKLY became one of the biggest Streetwear brands in NYC. Now widely known as "Rich Merch", housing an Italian made signature sneaker featured In GQ Magazine, a 'Swear London' sneaker collaboration, a new, fast growing denim capsule & A constantly growing fan base.