CUSTOM MUSIC PRODUCTION

Custom music for commercials, films, TV shows, and more

Connect with the next generation of independent artists for fast turnaround custom composition projects

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BIGXTHAPLUG

15M Spotify Monthly Listeners

Hear about future plans and upcoming live events to synergize artists' moments to make your campaign louder.

Partner with artists whose identity, culture, and community match your creative, company or campaign

Discover an artist's brand affinities and personal interests to create an authentic connection.

Understand an artist's fan profile to ensure it aligns with your target audience.

Experience our work

How it works

2

3

1

SEND US YOUR BRIEF

SELECT AN ARTIST

CO-PRODUCE YOUR TRACK

Submit a detailed music brief or contact your UnitedMasters sync representative.

Choose from a curated list of independent artists whose location and interests match your campaign.

Be as involved or hands-off as you like. Then, sit back and listen to the heat while we secure all the rights you need.

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CASE STUDY

ESPN XFL Season Anthem
'BigXFL' by BigXthaPlug ft. Oompa

Texas rapper and UnitedMasters Partner Artist BigXthaPlug teamed up with ESPN to create a custom anthem for the inaugural XFL season. The anthem features BigX rapping about fighting to win and representing your city—themes on which the league was founded. Everything in the song came from his own experience playing football. ESPN used the track across various digital assets throughout the 2023 regular and post-season and in promo videos for the inaugural championship game.

JOIN FOR $19.99/year

18%

43%

2.1x

Increase in Instagram followers for BigXthaPlug

Lift in organic engagement for the network

Increase in Instagram followers for the league

UNMATCHED VALUE

Independence is more than a sound. It's a hype machine for your brand.

4x

400M+

8M+

300%

Total fans across TikTok, Instagram, YouTube, X, and Facebook

New fans added every 90 days across all social and streaming platforms

More engaged fan base compared to industry benchmarks

Higher engagement when brands use music from UnitedMasters artists

Unlock the power of emerging artist communities

How FloyyMenor went from the clubs to the Billboard charts

Meet the 18-year-old hitmaker from Chile with relatable lyrics and boyish charm

ARTIST NEWS • COMPANY NEWS

How Brent Faiyaz turned independence into big business

With his relentless creative vision, work ethic and entrepreneurialism, he scaled the charts, scored a lucrative ...

ARTIST NEWS • COMPANY NEWS

Sarz is paving the way for the next generation of hitmakers

The mastermind behind some of Afrobeats’ biggest hits is committed to finding the next wave of talented producers and artists in Africa

ARTIST NEWS

UMI is creating space for healing

The R&B star is bringing fans together through music and meditation

ARTIST NEWS

EARTHGANG travels into the future on new EP ‘ROBOPHOBIA’

The Grammy-nominated Atlanta rap duo EARTHGANG has always been ahead of the curve ...

ARTIST NEWS

BigXThaPlug is the hottest rapper out of Texas right now

The Big Stepper is gliding his way on to the charts and putting Dallas on his back

ARTIST NEWS

Encapsulate your sonic vision

We provide a seamless connection between brands and passionate independent creators, ensuring quick turnaround times for custom compositions, remixes, and cover songs.

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