Blue glow behind Artist
UnitedMasters PARNTER Artist BigXThaPlug
CUSTOM MUSIC PRODUCTION

Custom music for commercials, films, TV shows, and more

Blue glow behind Artist

Connect with the next generation of independent artists for fast turnaround custom composition projects

BIGXTHAPLUG 

15M Spotify Monthly Listeners

Hear about future plans and upcoming live events to synergize artists' moments to make your campaign louder.

Partner with artists whose
identity, culture, and community
align with your campaign

Discover an artist's brand affinities and personal interests to create an authentic connection.

Understand an artist's fan profile to ensure it aligns with your target audience.

Light blue tint
INDEPENDENT ARTISTS ACROSS ALL GENRES & THE WORLD

Meet some of our leading independent talent

UnitedMasters provides a seamless connection between brands and rising artists, producers, and composers, guaranteeing fast turnaround times for custom compositions, remixes, cover songs, and more. 


SEÏTOU


HOMI


DJ ROSEGOLD


RM47


MIETTE HOPE

 KANIS


 BASSI FOX

AMIRA
UNPLUGGED

Blue glow behind Artist

How it works

2

3

1

SEND US YOUR BRIEF
SELECT AN ARTIST
CO-PRODUCE YOUR TRACK

Submit a detailed music brief or contact your UnitedMasters sync representative.

Choose from a curated list of independent artists that align with your campaign goals.

Be as involved or hands-off as you like. Then, sit back and listen to the heat.

Blue glow behind Artist
Blue glow behind Artist
CASE STUDY

ESPN XFL Season Anthem
'BigXFL' by BigXthaPlug ft. Oompa

Debut+ Banner with a '+' sign and UnitedMasters artist Anycia inside the '+' sign

Texas rapper and UnitedMasters Partner Artist BigXthaPlug teamed up with ESPN to create a custom anthem for the inaugural XFL season. The anthem features BigX rapping about the struggle to win and representing your city—core themes on which the league was founded. The song was inspired by BigX's own experience playing football. ESPN utilized the track across various digital platforms throughout the 2023 regular and post-seasons, as well as in promotional videos for the inaugural championship game.

18% 

43%

2.1x

Increase in Instagram followers for BigXthaPlug

Lift in organic engagement for the network

Increase in Instagram followers for the league

UNMATCHED VALUE

Independence is more than a sound. It's a hype machine for your brand.

4x

400M+

8M+

300%

Total fans across TikTok, Instagram, YouTube, X, and Facebook

New fans added every 90 days across all social and streaming platforms

More engaged fan base compared to industry benchmarks

Higher engagement when brands use music from UnitedMasters artists

Blue glow behind Artist

Experience our work

Artist and brand alignment isn’t optional—it’s the key to lasting impact

Align your brand with artists who share your sonic vision.