Music solutions for brands.

Explore Music

Trusted by iconic global brands — high quality commercial music from independent artists.

  • Bulleit
  • AT&T
  • Ray-Ban
  • Bose
  • NFL
  • NBA
  • Meta
  • Netflix
  • Disney
  • Hulu
  • Warner Bros.
  • Chase
  • Diageo
  • Lionsgate
  • The North Face
  • Adult Swim
  • Fortnite
  • L'Oréal
  • Cadillac F1 Team
  • True Religion

A full suite of music solutions under one roof.

We connect brands to artists, creators, and culture through one unified system designed to move fast, stay relevant, and deliver at scale.

Grid of independent artists in the UnitedMasters Sync Marketplace

01Sync Marketplace

Pre-cleared and clearable music from thousands of artists, including exclusives, external catalogues and more. This is human-made music that UnitedMasters represents for seamless sync partnerships.

Artists from the UnitedMasters roster in brand partnership campaigns

02Artist Partnerships

Activate your brand with artists from our roster. Whether experiential or media partnerships, our artists deliver credibility, engagement and excitement.

Sonic branding work for brand clients

03Sonic Branding

Sound is the ultimate scroll-stopper. We’ll build the sonic identity that cuts through the clutter and drives audience recall.

Original composition and production sessions

04Composition & Production

We compose and produce original music. From ideation to final production, we’ll create an original, objective-focused piece that helps set your brand apart.

Music supervision across film, TV and advertising

05Music Supervision

Strategic music curatorial services backed by decades of experience. Our Supervisors bring expertise in curation across all platforms. We find and clear the right music!

Sync Marketplace

Access thousands of new tracks from independent artists every week.

Artists in the Sync Marketplace are trendsetters, global hit makers and culture creators with billions of fans across the globe. Partner with us to supercharge your content and be discovered by new customers every day.

Independent Icons playlist
Independent Icons
Power Pop playlist
Power Pop
Sports Bangers playlist
Sports Bangers
Viral Hits playlist
Viral Hits
Afro Hits playlist
Afro Hits
Alternative All-Stars playlist
Alternative All-Stars
Fiercely Female playlist
Fiercely Female
Latin Legends playlist
Latin Legends

Featured work

See how brands partner with Sound System to create content that’s engaging and culturally relevant.

“…a great partner over the last 5 years…”

“At Bose, we’re passionate about sound and know music is integral to the experiences we deliver our customers. UnitedMasters Sound System has been a great partner over the last 5 years, providing critical guidance to us on music trends and helping us select music across a wide array of genres that meet our needs and help us reach our community of music lovers”.

Nichole HynesExecutive Producer at Bose

“True Religion has always been deeply connected with music…”

“To partner with UnitedMasters and bring ‘True Religion On Tour Concert Series’ to life gives us an opportunity to build connections and create experiences where fans can discover new artists and engage with the brand in an entirely new way.”

Kristen D’ArcyChief Marketing Officer, True Religion

“I got a crash course on how to successfully release something…”

“I think that I’m in a unique situation where my artist career has started with UnitedMasters. I got a crash course on how to successfully release something and also how to market it to brands.”

Amira Unplugged148.4K Followers

“I’m proud of the work we did together…”

“My music has always been about raw honesty and the UnitedMasters Sound System team did an amazing job getting my song “Internalize” placed in a major brand campaign with Dove. The campaign is about teen girls and self worth and I truly can’t imagine a better fit for my music. The placement has been one of the biggest highlights in my career thus far. I’m proud of the work we did together and I’m proud that Internalize was able to be a part of such a powerful campaign.”

Lily HainUnitedMasters Artist

“…it just felt like everything aligned. It was synergy.”

On covering Mary J. Blige’s “Real Love” for Ebglyss: “It’s such a legendary, strong lesson tied to an iconic artist—and to put my own spin on it while partnering with Eli Lilly, it just felt like everything aligned. It was synergy. One of those moments where everything comes together at the right place, at the right time.”

Trevor JacksonUnitedMasters Artist

“They understood how to align my music…”

“The Sound System team at UnitedMasters placed my records in a major brand campaign without me ever compromising my art. They understood how to align my music; connecting the right brand to the right song.”

StockzUnitedMasters Artist

“The music I’ve made from a bedroom has been able to find a home with some of the largest brands in the world…”

“Being part of the UnitedMasters family has been massively instrumental to my success as an artist. The music I’ve made from a bedroom has been able to find a home with some of the largest brands in the world, well over 200 times, thanks to this incredible team. I’m not sure a younger me would have even known to dream about working with brands such as Pepsi, The NFL, NBA, The North Face, Bose, Bulleit, Vayner Media, Diageo, and more. This partnership has put me in rooms with people from some of my favorite organizations on the planet. Grateful!”

TarikUnitedMasters Artist

Need music now?

Find the perfect track from a catalog spanning genres and career stages for virtually any use.

Explore Music

Our independent advantage

Our competitors

Offers total music solutions
A full suite of music solutions
Direct pipeline to the hottest new music
Curated playlists delivered within hours
Custom compositions created in two weeks
Access to global fans and followers
On-demand library with clearance across all media in perpetuity
Equitable and conscious music licensing by independent artists

To license music for your digital content, you can contact our team to submit a brief for your project, or visit our pre-cleared sync library to browse thousands of new tracks from millions of independent artists every week.

Licensing music for your digital content can be complicated and expensive. The UnitedMasters Sync Library gives brands, agencies and content creators access to our diverse pool of talented artists and their fans, with a streamlined licensing process to easily soundtrack all of your content needs for advertising, podcasts, TV, videos, TikTok, and more.

If you use unlicensed music in your content, you risk encountering several consequences. The copyright owner of the music can file a copyright claim against your video, which can lead to several outcomes, such as the video being muted, blocked in certain regions, or monetized by the copyright owner. You may not be able to monetize your video on platforms such as YouTube, as the revenue generated from ads displayed on your video may be claimed by the copyright owner instead.

It’s important to obtain the necessary licenses or permissions for the music you intend to use in your content. The UnitedMasters Sync Library provides a direct pipeline to the hottest new music with clearance across all media in perpetuity, enabling you to level up your content without facing copyright-related issues.

UnitedMasters is the premier music discovery and licensing platform, connecting brands and agencies to the hottest new independent artists.

The UnitedMasters Sync Library streamlines the licensing process, making it easy to browse and license music that perfectly complements your content. Alternatively, if you need a specific song, you can contact our team to submit a brief for your project.