About Us | UnitedMasters

He founded independent creative agency Translation, helping artists turn cultural currency into financial currency. That singular focus forged groundbreaking partnerships with Justin Timberlake and McDonalds, created Jay Z and Budweiser’s Made in America Festival and built innovative campaigns around artist-driven properties like The Defiant Ones. Brands have since woken up to the truth that music moves culture.

In the meantime, the music business was changing. The internet decimated the old business model as music moved from CDs to streaming.

At first, this obliterated the earning power of artists, but ultimately presented a new opportunity for artists to harness data and make more direct connections to their fans, generating more value for themselves and their partners, enabling the smartest artist to think independently and seek to control their own artistic and financial destiny.

That’s why in 2017 Steve quietly raised a $70 million Series A led by Google’s corporate umbrella Alphabet alongside prestigious venture firm Andreessen Horowitz and entertainment giant 21st Century Fox. With this backing, Stoute unveiled UnitedMasters.

At UnitedMasters, we’re a team of culture catalysts and we have one core belief: independence is essential not just for artists, but for the world at large.

We understand that more independence means that artists will earn a fair share of the value that they create, that our culture will benefit from more voices and visions and that there will be a deeper incentive for our most creative minds to push culture forward.

By uniting culture, storytelling and technology, UnitedMasters empowers artists to own their future.

MASTER YOUR INDEPENDENCE

WHAT WE DO

WE ENABLE ARTISTS TO MAXIMIZE THEIR CREATIVE AND ECONOMIC POTENTIAL BY GIVING THEM ALL THE TOOLS AND SUPPORT THEY NEED TO DIRECTLY CONNECT WITH THEIR FANS.

WHY WE EXIST

WHO WE ARE

Own your masters. Own your future.

OUR PLATFORM

A record label in your pocket