HOW TO LICENSE MUSIC FOR COMMERCIAL USE

Understanding the complexities of commercial music licensing and how UnitedMasters streamlines the process.

The use of music in advertising and commercial production is a fundamental to creating compelling content. However, the process of licensing music can be complex and challenging to navigate. This article aims to demystify these complexities, providing a clear guide on how to license music for commercial use and outlining how UnitedMasters can facilitate this process.

Commercial music licensing involves obtaining the legal permissions necessary to incorporate a specific track into commercial content. This might include advertisements, product videos, social media content, and much more.

The specific license needed can depend on various factors, including the platform on which your content will be distributed, the geographical scope of the campaign, the duration of music usage, and the size of the audience.

1. Define Your Requirements: The first step is to establish the type of music that fits your project. Consider aspects such as mood, genre, and the emotions you aim to evoke in your audience.

2. Source the Music: Locate music that aligns with your requirements. This could be from an independent artist, an existing popular song, or through a music licensing platform.

3. Contact the Rights Holder: After identifying a suitable track, you must establish contact with the rights holder, which could be the artist, a record label, or a publisher.

4. Negotiate Terms: Discuss the specifics of your project, including its nature, duration, and scale. Negotiate the terms and cost of the license.

5. Secure the License: Once terms are agreed upon, acquire the license that grants you the right to use the music in your commercial project.

While the steps to music licensing may appear straightforward, the process can often be time-consuming and fraught with legal complexities. This is where UnitedMasters provides a valuable solution.

UnitedMasters offers an expansive library of pre-cleared, high-quality music from a range of talented independent artists. Our user-friendly platform facilitates seamless browsing, selection, and licensing of music to enhance your commercial content.

By offering a simplified licensing model and transparent pricing, UnitedMasters eliminates the need for lengthy negotiations and legal complications. Furthermore, by choosing UnitedMasters for your music licensing needs, you support the independent music community, fostering a thriving ecosystem of creativity and innovation.

With UnitedMasters, you have a reliable partner to streamline your music licensing process, enabling you to produce high-impact content with less hassle. Begin your simplified music licensing journey with UnitedMasters today, and enhance the resonance of your commercial projects.

Define Your Requirements: The first step is to establish the type of music that fits your project. Consider aspects such as mood, genre, and the emotions you aim to evoke in your audience.

 Source the Music: Locate music that aligns with your requirements. This could be from an independent artist, an existing popular song, or through a music licensing platform.

The use of music in advertising and commercial production is a fundamental to creating compelling content. However, the process of licensing music can be complex and challenging to navigate. This aims to demystify these complexities, providing a clear guide on how to license music for commercial use and outlining how UnitedMasters can facilitate this process.

Contact the Rights Holder: After identifying a suitable track, you must establish contact with the rights holder, which could be the artist, a record label, or a publisher.

Negotiate Terms: Discuss the specifics of your project, including its nature, duration, and scale. Negotiate the terms and cost of the license.

Commercial music licensing involves obtaining the legal permissions necessary to incorporate a specific track into commercial content. This might include advertisements, product videos, social media content, and much more.

The specific license needed can depend on various factors, including the platform on which your content will be distributed, the geographical scope of the campaign, the duration of music usage, and the size of the audience.

Secure the License: Once terms are agreed upon, acquire the license that grants you the right to use the music in your commercial project.

Take your content to the next level with UnitedMasters Sync. Browse pre-cleared music from today's hottest independent artists and producers.

Brands, advertisers and content creators can now license music from artists that share their values & personality. Filter by genre, hometown, follower count and more to find the perfect artist & track for you.

Tap into our artists' dedicated fanbases to help spread your message more effectively.  Studies show that music fans are much more likely to engage with brands & creators that support the artists they follow.

Label Music

Stock Music

Direct pipeline to the hottest new music

Curated playlists delivered in hours

Custom compositions created in two weeks

Access to global fans and followers

On-demand library with clearance across all media in perpetuity*

*Digital, Social, Broadcast, Streaming, In-Stadium/Arena, In-Store, Web3

“At Bose, we’re passionate about sound and know music is integral to the experiences we deliver our customers. UnitedMasters has been a great partner over the last 5 years, providing critical guidance to us on music trends and helping us select music across a wide array of genres that meet our needs and help us reach our community of music lovers.”

—Nichole Hynes, Executive Producer at Bose

We have a direct pipeline to the hottest new music streamed around the globe. Our on-demand library makes it easy to browse & license songs for your content.

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