UnitedMasters makes it easy for brands and agencies to license music for commercial use from millions of independent artists. Browse our pre-cleared library to get started.
Choose between a single-use license, or start a monthly subscription for full access to our music library.
Once you've found the right track, simply add it to your cart and complete the checkout flow. Download your audio files and use them to soundtrack all of your content needs.
Brands, advertisers and content creators can now license music from artists that share their values & personality. Filter by genre, hometown, follower count and more to find the perfect artist & track for you.
Tap into our artists' dedicated fanbases to help spread your message more effectively. Studies show that music fans are much more likely to engage with brands & creators that support the artists they follow.
Emotional Impact: Music can evoke emotions and enhance an ad's mood and message.
Brand Identity: Synced music reinforces a brand's values and identity.
Why Is Sync Licensing Important For Advertising?
Attention and Engagement: Catchy music grabs viewers' attention and maintains engagement.
Music —when used correctly— has the ability to evoke powerful emotions and enhance the impact of visual content. Sync licensing allows filmmakers, advertisers, and content creators to carefully select and synchronize music to create a more immersive and engaging experience for the audience.
Storytelling: Music underscores key moments and guides ad narration.
Memory Retention: Music association boosts ad recall and brand recognition.
Differentiation: Unique music helps a brand stand out amidst competition.
Upgrade your podcast with label-quality tracks from independent artists.
License songs from music's hottest independent artists
We have a direct pipeline to the hottest new music streamed around the globe. Our on-demand library makes it easy to browse & license songs for your content.
“At Bose, we’re passionate about sound and know music is integral to the experiences we deliver our customers. UnitedMasters has been a great partner over the last 5 years, providing critical guidance to us on music trends and helping us select music across a wide array of genres that meet our needs and help us reach our community of music lovers.”
—Nichole Hynes, Executive Producer at Bose
SYNC FEATURES
Our independent advantage
Label Music
Stock Music
Direct pipeline to the hottest new music
Curated playlists delivered in hours
Custom compositions created in two weeks
Access to global fans and followers
On-demand library with clearance across all media in perpetuity*
Licensing music for advertising involves obtaining the necessary permissions and rights from the copyright holders. The process typically involves working with music licensing companies, publishers, or directly contacting artists and their representatives. Music companies like UnitedMasters simplify the process by offering pre-cleared music licenses specifically tailored for advertising purposes. Through UnitedMasters, advertisers can easily access a wide range of licensed music for their ad campaigns.
HOW MUCH DOES IT COST A BRAND TO LICENSE MUSIC FOR AN ADVERTISEMENT?
The cost of licensing music for a video may vary based on the duration of the music usage, the intended audience size, and the specific rights required. At UnitedMasters, we offer flexible pricing options tailored to meet the needs and budgets of brands and content creator to make music licensing accessible and affordable.
WHAT KIND OF LICENSE IS REQUIRED FOR BRANDS TO INCLUDE MUSIC IN ADVERTISEMENTS?
Brands typically require a synchronization license (sync license) to incorporate music into their videos legally. A sync license grants the rights to sync the music with visual content. UnitedMasters provides sync licenses for our extensive library of over 1.5M+ independent artists, allowing brands to find and obtain the necessary permissions to use music in their videos in a fully compliant manner.
DO I NEED PERMISSION AS A BRAND TO USE MUSIC IN AN AD?
Yes, as a brand or content creator, you need permission to use music in your video. Music is protected by copyright, and using it without proper licensing or permission can lead to copyright infringement. UnitedMasters simplifies the process by offering pre-cleared sync licenses, so you can use music in your videos legally.
CAN I USE COPYRIGHTED MUSIC IN MY BRAND'S ADVERTISEMENT IF I GIVE CREDIT?
While it may be a common courtesy, giving credit alone isn't sufficient to use copyrighted music legally in your brand's video. Copyright law grants exclusive rights to the copyright owner, and obtaining proper licensing or permissions is always best, regardless of whether credit is given or not. UnitedMasters provides a library of pre-cleared music so you never have to worry about copyright infringement.
CAN I STILL USE THE MUSIC I'VE LICENSED AFTER I STOP MY SUBSCRIPTION?
If you choose to cancel your UnitedMasters subscription, you can still use the music you've licensed from the library in videos that were created during the term of your subscription. Any content published during the subscription period may remain active, and you retain the rights to use the licensed tracks in perpetuity for those specific videos.
However, it's important to note that if you opt out of the subscription, you will no longer be able to run ads with the licensed music. The rights for running ads with the content are restricted to the duration of your subscription. For organic posts and archival purposes, you can keep the licensed music up indefinitely.
HOW LONG IS MY SYNC LICENSE WITH UNITEDMASTERS VALID FOR?
The duration of your sync license depends on the specific licensing agreement you choose. UnitedMasters offers various licensing options, including both short-term and long-term licenses, allowing you to select the duration that best suits your brand's need/
WHAT PLATFORMS, APPS, AND SERVICES CAN UNITEDMASTERS LICENSES BE USED ON?
UnitedMasters licenses can be used on a variety of platforms, apps, and services. This includes but is not limited to YouTube, Instagram, TikTok, Facebook, Twitch, and various other popular digital platforms. Our licenses are designed to provide you with the flexibility to use the licensed music across multiple platforms and reach your audience wherever they engage with your content.
WHAT KIND OF MUSIC SHOULD I USE FOR MY ADS?
The choice of music depends on the specific objectives, target audience, and desired tone of the advertisement. Advertisers should consider the emotions they want to evoke, the brand personality they want to convey, and how the music aligns with their visuals and message. Music can range from upbeat and energetic tracks to more emotional and contemplative compositions, depending on the nature of the advertisement and its intended impact. UnitedMasters makes it easy to license music by genre, mood, BPM, and more.
